General Mills - Accelerate Campaign

Under leadership of its new CEO JeffHarmening, General Mills sought to apply a new internal company-wide strategy to excite and invigorate employees. Accelerate, was a call to be bold, innovative, and to move together as a team. Environmental displays and digital elements were implemented throughout the company’s World Headquarters in Minneapolis, MN. I developed initial concept, working with a team of talented designers on the overall takeover branding and physical assets.

Select Design.