General Mills - Loki Charms

General Mills x Loki Charms

The beloved "mischievously delicious" Lucky Charms box received a makeover for the Season 1 release of Marvel’s Loki. To celebrate the god of mischief, the limited edition cereal was sent to a variety of influencers and celebrities within its own custom tesseract briefcase. I am honored to have had the privilege to design this spin on the classic corrugated briefcase box, working closely alongside the Marvel and General Mills teams to help promote this mischievously delicious collaboration.


Produced by Select Design.